There is more competition than ever before with email marketing, which is why both ISP’s and consumers have become more discerning about what’s delivered, what’s opened and clicked. XL.Today provides an email marketing solution that ensures you follow the 5 email marketing fundamentals that improve results.
No. 1
Template design
Once designing your own email templates was a plus, nowadays many internet service providers (ISP’s) can block delivery of such designs. These designs can also be treated and Spam, preventing other emails from the same sender being delivered. Even when these emails are delivered, different email client soware solutions can reformat the emails that are delivered in a way that neither you nor your customers will like.
XL.Today™ provides free email templates that have all been pre-litmus tested to improve deliverability and to protect the quality of your message and brand.
No. 2
Character and image size limits
Shorter, personalized subject lines, headlines and body copy consistently outperform longer ones, which is why XL.Today™ places character limits on their email templates. Combine this with a Digital Asset Management solution that automatically optimizes the size of all the images you send, and you have a winning formula to improve open rates and customer engagement.
No. 3
Improved targeting and personalization
Research clearly shows the more targeted an offer or message, the greater chance an email has of being opened and clicked. XL.Today™ allows you to create a campaign segment at the start of every campaign or choose from segments you’ve already saved. XL.Today™ also automatically personalizes every email subject and headline, which is another proven way to increase open and click rates. XL.Today™ also provides one of the smartest and fastest email campaign workflows that makes it practical to create multi-channel campaigns that include any combination of email, SMS (text messaging) and social posts in as little as 5 minutes, making it practical to increase the volume of campaigns you create within the same timeframe by as much as 18.
No. 4
Image usage
Humans can recognise and understand an image in 18 milliseconds. That’s literally the blink of an eye. It’s why marketing with images has the greatest impact and why XL.Today™ features one of the world’s best image management solutions, designed to help you manage and repurpose your product, service and marketing images better than ever before. And if you don’t have your own images, XL.Today™ provides a unique collection of images and graphics to subscribers to create compelling email campaigns.
No. 5
Sender address reputation and list quality
Many email solutions use the same delivery address. If any emails sent from this address are flagged as Spam by and ISP or Spam filter, all other emails from the same address can be blocked. XL.Today™ allows you to add your own email sender address, allowing you manage your own sending reputation. List quality is also a big factor in flagging emails as Spam. Out of date or incorrectly formatted email address can have a major impact on sender reputation, deliverability and open rates. To help improve the quality of your list and email marketing performance, XL.Today ™ provides a free list clean* for every new subscriber, ensuring that you start your new email marketing campaigns with the greatest chance of success.
*limited to 5,000 addresses. Prices for additional volumes can also be provided.
