Marketing campaign creation in XL.Today
Step 1. Managing product, service & brand assets
It all starts with a product or service. You need an image to illustrate the product or service. This image also needs supporting information, such as brand and product or service details and sizing. With xl.today™ you store all of this information in your Digital Asset Management solution… or ‘DAM’.
One of the real timesavers with your DAM is the ability to provide controlled access to wholesalers, photographers and others involved in content creation. With controlled access, they can upload content that you can then approve for use in campaigns. Your new DAM is a huge time saver and the most effective way to quality control your campaigns
Step 2. Choosing who to target
It starts with your existing customer database. XL.Today™ makes it simple to import your existing database, then improve it.
You start by selecting customers from your existing customer database, by age, gender, or previous purchase. XL.Today™ then saves that database segment to use on your current and future campaigns.
…and as you collect more data on customers, (either through your shopping cart or Point of Sale), xl.today™ allows you to continue to refine your customer targeting and offers.”
Step 3. Reaching the right people
With xl.today™ you digital marketing is not limited to existing customers. Our workflows allow you to create email, SMS, and even social media campaigns to expand and engage your target audience.
When you create a campaign in xl.today™, you start by selecting the channels you want. You then follow a simple, intuitive workflow and create a campaign across multiple digital channels at the same time.
Within a few minutes you’ve created a professional, personalised and targeted campaign to your existing customers. You’ve also created opportunities to attract new customers.
Step 4. Scheduling campaigns
XL.Today™ allows you to schedule each element of your marketing campaign to reflect the behaviour of your target audience.
If your customers are more active on their Facebook account at 8pm, you can schedule your post to appear at 8pm. If your customers like to check their messages and email on their smartphone on their way to work, then you schedule emails SMS's to appear while they're in transit.
XL.Today™ allows you to create campaigns when it's most convenient to you, and send them when it's most convenient to your target audience."
Step 5. ROI - Measuring and learning
Once your campaign is active, XL.Today™ grants you live access to its performance. XL.Today™ provides you with a live, graphic dashboard that shows campaign performance by channel. What's more, XL.Today™ allows you to run, monitor and manage multiple campaigns at the same time.
At a glance, XL.Today™ reveals which channels in a campaign drive sales and customer engagement. You can then compare multiple campaigns, helping you understand what work, and allo wing you to repeat your successes
Step 6. Continuous improvement
XL.Today™ allows retailers to measure campaigns across multiple channels, using insights that count, such as engagement and sales. Using these insights (as well as XL.Today™s advanced workflow tools) retailers can create more predictability around campaign performance.
More predictability and higher performing campaigns give Retailers the confidence to produce more successful campaigns, more open, with less resources.
More importantly, XL.Today™ teaches retailers how to engage with their existing customers and new customers in a way that build relationships and brand reputation, ensuring a sustainable future."
