How to make your Retail Marketing team 18 times more effective today

How to make your Retail Marketing team 18 times more effective today

For just $25 a day XL.Today™ provides you with a new generation digital marketing platform that allows them to reduce the time it takes to create a multi-channel campaign by as much as 1800%. What does this productivity improvement mean to your business?

Your Marketing department today

Very few Marketing departments for mid-sized businesses are hitting the suggested campaign targets. It's not because they're lazy. They simply lack the resources they need to keep up…or do they?

Suggested frequency of posts and campaigns

The output bar is getting higher for marketing departments. For social channels like Facebook and Instagram, the suggested volume posts are 60 a month. With Twitter, it’s more like 450. For email, its 10 times a month per customer, but if you are using correct targeting to 5 segments, then you can easily send 50 emails a month across your entire database.

If you follow these suggested levels, then your team needs to create at least 50 campaigns a month. Sound impossible with the resources you have now? Not with XL.Today™.

Industry-standard times for campaign creation

If you work on the industry standard of 1.5 hours per multi-channel campaign, then you’re looking at 75 hours to hit this suggested target. That’s 2 full working weeks. Using XL.Today™ you can decrease this to as little as 5 hours. That’s less than a day in total.

The time saving

Factored over a year, this would free up half the time of the marketing person responsible for creating these campaigns. If you have one or two people in your marketing team, then this additional time could dramatically improve your marketing capabilities.

Increase in revenue

In addition to building your brand profile and aiding customer retention, this increase in marketing activity should have a substantial impact on your revenue. The bottom line is that for just $25 a day, you can dramatically increase the effectiveness of your marketing department and potentially transform your businesses' bottom line.