What is Marketing Automation Software, and do you need it?

What is Marketing Automation Software, and do you need it?

The promise of Marketing Automation Software is that it allows marketers to increase sales from both prospects and existing clients, however, most solutions are so complex they become impenetrable for many marketers (like retailers), who really only want to become more consistent and effective at their digital marketing.

Why complexity is the enemy

Most Marketing Automation Software solutions pride themselves on adding progressive layers of sophistication, promising an even greater level of automation than their competitors. Instead of empowering marketers, they leave them confused, frustrated and in a state of marketing paralysis.

Why most Marketing Automation Software solutions fall short of clients’ expectations

Marketers have identified that their top 5 marketing challenges are lack of time to create new content, producing enough content, ensuring content is engaging, measuring content effectiveness and developing a consistent content strategy.

Most of the top 5 marketing challenges identified by marketers require tools to streamline the creation of content, not automate marketing. In fact, if you take a closer look at most Marketing Automation Software solutions they have few tools designed to meet these challenges.

Why XL.Today™ stands alone

Marketers understand that they need to change their behaviour in the digital space. They know that quality and consistency are key to the success of their digital marketing strategies, and they understand that they are falling short of customers’ expectations.

Most psychologists will tell you that one of the most important keys to behavioural change is access. More than any other solution before it, XL.Today™ provides the types of easy access that promotes behavioural change in marketers.

Simple, simple, simple

It does this by streamlining every aspect of content creation. From managing the creation, collection and access to images and videos, through to simple multi-channel content creation workflows. XL.Today™ then delivers in near real time graphical reporting, which allows marketers to see what works on which channel. It’s that simple.

Is XL.Today™ classed as ‘Marketing Automation Software?’

XL.Today™ delivers the types of marketing automation that marketers have identified they need most. It has everything marketers need to respond quickly to customer and market needs and removes ambiguity from reports and workflows. Yes, there are more sophisticated Marketing Automation Software solutions in the market, but they are much more expensive and require more time, resources and commitment to deliver comparable results.

XL.Today™ allows you to make the behavioural changes today to deliver the results you desire immediately.

XL.Today™ also delivers the types of actionable reports that allow you to build on your successes and avoid repeating mistakes. But don’t take our word for it, sign up for our 30-day free trial and experience it for yourself. You have nothing to lose, and everything to gain.

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