XL™ digital marketing platform

$1,320 USD / Per Month, Paid Annually or $1,650 USD / Per Month, Paid Monthly

XL™ is a solution designed for those not satisfied with just knowing campaign metrics. XL™ provides ROI attribution tools that allow users to understand which campaigns and which channels generate sales. XL™ can be integrated with your existing E-commerce and POS software.

Smart campaign workflows

Your XL™ solution makes it possible to create a campaign that includes any combination of email, SMS, Facebook, Twitter, and Instagram in one simple Smart campaign workflow. Now you can select campaign images and descriptions from your image library, then create personalized emails and SMS's (Text messages) to existing or new segments from your database. 

In the same workflow, you can create posts for your Facebook, Twitter, and Instagram pages. Your Smart campaign workflow allows you to research, select, and save hashtags to increase the size of your target audience and the effectiveness of your social media posts. With your XL™ subscription, this can all be achieved in just a few minutes.

Fully integrated Digital Asset Management solution

Your XL.Today™ subscription includes a fully integrated, world-class, Digital Asset Management Solution. Now you can centralize control of your images, videos, and brand assets in a secure, cloud-based library, which is fully integrated into your campaign workflows and automatically optimizes content for each channel.  Find assets twice as fast as you do today, improve marketing collaboration, and dramatically increase the speed at which assets can be created.

Remote team management

Manage your team, and content creators from anywhere, with secure access and project management tools. Maintain control over who has access to images, videos, and brand assets across all of your marketing and communication activities.

At-a-glance campaign reporting

Your XL™ subscription makes it fast and straightforward to create campaigns than ever before. Each campaign you create in XL™ has its own graphical dashboard, allowing you to monitor campaign results in near-real-time. At-a-glance, you can view multi-channel campaign post effectiveness, using common KPI's such as engagement and sales (both online and instore*). You can also compare campaigns, as well as print and share reports. With XL™ it's never been simpler to see what marketing works best for your brand.

20 Campaign slots

Your XL™ subscription allows you to run 20 targeted campaigns simultaneously. 20 campaign slots make it practical to experiment with target audience segmentation, A/B testing, product, and offer mixes more frequently.

90,000 emails

Your XL™ subscription provides you with 90,000 emails per month, which allows you to take advantage of your 20 campaign slots and run lots of highly targeted, multi-channel campaigns at the same time. Plus, the emails you don't use in one month accumulate to use at peak sales times*.

2000 Text or SMS messaging

Target your very best customers with 2000 personalized SMS or Text messages per month. Your XL™ subscription also allows you to accumulate* unused SMS or Text messages and use them for new product launches, events, and VIP offers, in fact, any peak activity or selling season. SMS and Text messaging have response rates 8 times higher than emails, allowing you the opportunity to focus on driving more activity from your most valued customers.

Facebook, Twitter and Instagram

Wouldn't you love to create professional marketing posts for all of your social media channels in just a couple of minutes and understand their effectiveness in near real-time? With your XL™ subscription, this is now possible. Your XL™ subscription allows you to create more professional, personalized posts, more often. It also allows you to measure engagement levels and compare them with other marketing channels within the same, simple, graphical dashboards, and reports. With XL™, you can now compare the effectiveness of all of your digital marketing campaigns and channels, using the same assessment criteria.

Social media ROI reporting*

The missing link for many marketers is the ability to create ROI reporting for non-paid social media engagement. Your XL™ subscription allows you to link your e-commerce solution and POS to generate Social ROI reporting.


Your XL™ subscription allows you to provide access for 2 administrators, and up to 5 team members. Your administrators can also be third party suppliers and content creators. 

Cloud-based video training channel

XL™ is a pleasure to learn because it is so simple. However, everyone needs a little help in learning a new software solution. That's why we provide you and your team with a 24/7 remote 'Learn' video training channel. Your XL™ 'Learn' video training channel is one of the most comprehensive video training channels ever created for a software solution. It has been designed to empower you and your team to maximize the effectiveness of your digital marketing in as little time as possible and help you with any new team members you are onboarding.

Online Help Center & support

If you can't find the answers, you need in your 24/7 'Learn' video training channel, XL.Today™ also provides a fully integrated 'Help Center.' This Help Center allows you to access answers to all of your questions instantly. You will also find red glowing dots appear throughout the solution when you first start using XL.Today™. Click on these dots, and it will reveal tips and videos to help you become an expert faster.

Live learning

As an XL™ subscriber, you are provided with a dedicated account service person, who can also provide you with Live online learning for you and your team members.


Your XL™ subscription also provides you with an integrated Hashtag research and management solution. Now you can discover which hashtags best fit your brand and post, extending your campaign reach and potentially increasing engagement. Choosing the right Hashtags is the simplest way to improve campaign results instantly.

E-commerce integration

Your XL™ subscription provides you with the opportunity to integrate your E-commerce analytics with your XL.Today™ solution, providing you with transaction-based ROI reporting. With this functionality, you can see what activity directly drives sales.

*Conditions apply

**Due to the varied nature of POS solutions, integration is costed on a project by project basis and is not included in your core XL™ subscription.