How XL.Today™ will help you form good work habits
One of the biggest challenges to becoming a truly effective digital Marketer is learning to let go of the bad marketing habits you've already learned.
We're all captives of bad marketing habits. They accumulate over time from dysfunctional workplace cultures, inefficient workflows, and archaic technology. Ultimately though its poor and misleading information that stops us realizing our true potential as Marketers. The good news is XL.Today™ has developed a Marketing Platform to help you.
Why do I need to break the marketing habits I have now?
Simple. Time is a non-renewable resource. You only have so much time in your day, your week, or your life. Don't waste it going down the wrong marketing path or on repetitive tasks.
Replacing bad habits with good habits
Any psychologist worth their salt will tell you the best way to replace bad habits is with good habits. XL.Today™ has been designed to do just that.
Bad marketing habit #1. Fear of failure
Making marketing mistakes is only a problem if they're costly. If a failed marketing campaign costs little and provides invaluable insights on how to improve your marketing approach, then you should count it as a win. Marketing is all about taking a risk. If you're not taking risks, then you're hoping what worked in the past will work again today. That's rarely the case. The best Marketers stay ahead of their customers by experimenting with creating successful new strategies and approaches. Your goal should be to learn to fail better.
Safe marketing is often poor marketing. With XL.Today™ you'll learn the value of taking chances. XL.Today™ is designed to help you experiment, learn and develop entirely new innovative and successful ways to drive your business marketing.
Bad habit No.1 broken and replaced with a better habit.
Bad marketing habit #2. Image and digital asset management
To start with, you're probably using devices, Dropbox, Google Drive or a similar solution to store and share files. This is the first habit XL.Today™ will help you break.
Every XL.Today™ subscription includes what is possibly the worlds smartest Digital Asset Management Solution (or DAM). Your XL.Today™ DAM will become your 'single source of truth' for your images and all of your other brand and digital assets. What this means is that you have your own Smart photo library that allows you to collaborate with content creators and create individual campaigns in minutes.
XL.Today™ helps you break the habit of storing images, brand and digital assets in lots of places and lots of devices. XL.Today™ teaches you how to manage campaign images, add descriptions and metadata that make images easy to find and use. It also provides accurate information for campaigns and identifies the right hashtags to use with your images to increase your campaign reach and engagement.
Bad habit No.2 broken and replaced with a better habit.
Bad marketing habit #3. Copy
Most people keep product information in a separate document from images or other digital assets. The problem with this approach is that it takes time to bring this information together for campaigns, and when deadlines are quickly approaching, mistakes happen. XL.Today™ allows you to add descriptions to your images and other digital assets.
When you select a campaign image in XL.Today™, it downloads the image description into your campaign workflow, which allows you to start writing your copy with accurate information.
What's really cool is that XL.Today™ allows you to push through that edited copy through the campaign workflow, channel by channel. Allowing you to create consistent messaging while adjusting copy length and formats to suit each individual channel. This results in a more accurate, smart and consistent copy flow for multi-channel campaigns.
Bad marketing habit No.3 broken and replaced with a better habit.
Bad marketing habit #4. Hashtags
Hashtags are great tools to use on social media to increase your reach; however most Marketers have developed bad hashtag habits. For a start, Hashtags don't work on all channels, and for the channels where they do work, the rules differ.
Equally concerning is Hashtag selection. Choosing the right Hashtag is a science. Many Hashtags are inappropriate for a post or just don't work. XL.Today™ has integrated Hashtag tools throughout its solution. XL.Today™ allows you to automatically research tags for each of your images, which then will enable you to make more accurate Hashtags.
When you're working through the XL.Today™ campaign workflow, you'll notice that we allow you to research and add Hashtags on specific social channels. You'll also see that you have an option also to include hashtags attached to your campaign image. Everything has been thought out to make sure you're following best practice by channel for Hashtag selection and use.
Bad marketing habit No.4 broken and replaced with a better habit.
Other bad marketing habits XL.Today™ can replace with good habits
If you're like most marketers, you've probably placed too much value in dissecting channel metrics that don't deliver actionable insights. In fact, you probably spend more time analyzing your marketing than doing marketing. XL.Today™ can help you break this habit by replacing reams of data with easy to understand campaign dashboards and reports.
You will find yourself making more informed decisions faster using the time you save to create more campaigns. You will find the volume and quality of your digital marketing campaigns increasing, along with the results.
But that's just the beginning. If you want to understand how transformative XL.Today™ can truly be to you as a marketer; you need to dive in. Start with our free 30-day trial. As they say, it only takes 3 weeks to change a bad habit
