Is Instagram the best way to sell?

Instagram is a fantastic social media platform. It has the highest engagement levels and is loved by users, however its missing something very important to business, and that is the ability to add links to posts.

What impact does not having links have on business?

Your website or your e-commerce solution is where business happens. Linking to these solutions is important, but linking to specific product, service or information pages is essential to generating conversions and sales. 
 
Think of it this way. Every page on your website or e-commerce solution is a potential landing page. It's also a short cut for users to access the right information or complete a transaction. If a user has to take 3 or 4 extra steps to engage with the right information, they're 3 or 4 steps that will result in them losing interest… and possibly never returning.
 
The problem is that you can only have a single website link on your Instagram page, and that's usually your website landing page. 

How should I use Instagram?

Think of Instagram as a great broadcasting channel, where you can build your brand reputation and get more people to engage with your brand. Stop thinking of it as a tool to make sales.

Use hashtags to increase your reach and make more people aware of your brand personality. Use the power of images to attract lots of likes and help qualify more people for your website and e-commerce solution. Use XL.Today™ to create more campaigns across Instagram and other social channels where you can use links on posts.