You have a business where you sell experiences. Your business may focus on providing experiences in a specific graphic area. You may be in the accommodation sector. Your experiences may focus on relaxation. You may provide access to extreme activities.
No matter what, you have something in common with all Experience Marketers; you want your target audience to see themselves in your experiences. You also want them to feel the positive after effects of that experience. The question is how do you do this cost effectively? The answer is XL.Today™.
Let's talk marketing channels
Social media is a gift. It's a free form of marketing…or so many people think. What social media demands is time and quality content. Quality content is even more important if you're an Experience marketer.
Your social media should be full of amazing bite-size pieces of content that's linked to deeper content on your website. Content that transports the viewer into the experiences you offer.
You want to engage viewers in a way that drives engagement and action, however it's important to remember this rarely happens with a single image or single social channel. You need to push the same images to Facebook, Twitter and Instagram, with messaging and Hashtags appropriate to each channel. XL.Today™ helps you do this in a way that reflects 'best practices' for each social channel.
You also need to be consistent, creating more campaigns more often. XL.Today™ is designed to help you free up time and resources to make this happen.
The power of email and SMS
You've worked hard to build your email and phone database. It's time to put them to work for you. Personalised email is still one of the most effective forms of communication, whereas SMS has possibly the highest and most immediate engagement levels of any form of marketing. Combine both of these channels with your social channels and you have a marketing campaign that's almost impossible to ignore. XL.Today™ allows you to create optimised content for all of these channels in a single workflow, and in as little as 5 minutes.
Targeting audiences
XL.Today™ provides you with powerful tools to improve targeting using your existing database and social media Hashtaging. To start with, XL.Today allows you to segment your database, using any form of segmentation within your database. You can target by any geographic or demographic data you have in your unique database. If you have additional preference information, (such as experience, service or product) then you can target your audience with specific campaigns focusing on this information. Combine this specific targeted with personalised messages and you have a powerful way to drive more business.
But what if you want to increase your reach beyond your existing database? For that you have your social channels. Using the right Hashtags on the right channels, in the right way is a proven formula to increase reach. To make sure you use the right Hashtags, on the right channels and in the right ways, XL.Today™ has incorporated powerful hashtags in campaign workflows. Now you can access Hashtags attached to images, or research brand new Hashtags as your creating posts for each channel.
More quality content, more often
Your biggest challenge to creating more quality content, more often is band width. There are only so many hours in the day, so you want to maximise how you use the time spent marketing. You want to avoid mistakes and repetitive tasks. You want to spend less time finding the best images for your campaigns. You want to create more targeted campaigns, more often. You want to understand what campaigns result in conversions. And you want to spend less time on all of this. XL.Today™ has been designed to do exactly this.
We started with a clean page and designed a marketing solution ideally suited to meet the needs of marketers.
Your business is all about experiences. So is ours. Experience how quickly XL.Today™ can change how effective your marketing can become with our free 30-day trial.