If your aim is to increase open rates, there are four things you can do immediately.
Firstly, you can use a digital marketing platform like XL.Today™ to create more targeted database segments. XL.Today™ can also help you personalize emails with account holder names, which is shown to increase open rates by as much as 30%, with 41% increases in click-through rates.
The third way to increase open email rates is subject line length. Keep in mind iPhone users only see about 35-38 characters of your subject line in portrait mode, and Galaxy users see about 33 characters. When you factor in the personalization of subject lines, you're left with just a few words to capture enough attention to drive open rates. This is why each word counts. This brings us to the fourth way in which you can improve open email rates.
Once you have decided the focus of your email campaign and use a solution like XL.Today™, selected a campaign segment and personalized your subject line and body copy headline, you then need to create a compelling subject line is just a couple of words.
To assist you we have provided a list of 98 proven words (in alphabetical order) that may help you improve open rates of your emails.
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