Organizations shy away from the conversation around creativity in marketing because it seems intangible. Instead, they focus their attention on a conversation around empirical data and automation. It seems like a rational response, however, those of us with a deeper understanding of marketing and the human psyche understands that creativity is key to any successful marketing campaign.
Creating the perfect environment for creativity to flourish
While creativity seems too intangible, the environment in which it happens is not. For creativity in marketing to flourish you need two ingredients; knowledge and time.
When creative people have access to both, then marketing magic can happen.
The gift of XL.Today™
Few software solutions can say that their primary goal is to liberate the innate creativity of marketers like XL.Today™ does. The gift of XL.Today™ is that it emancipates marketers from the mundane task of creating enough content to meet the demands of multiple marketing channels and elevates them to a place where they can afford to be more creative.
XL.Today™ believes that with the right knowledge and enough time every marketer has the power to create more winning campaigns that inspire and delight. As a marketing platform, XL.Today™ provides the gift of understanding and time, creating the ideal low-risk environment for play and experimentation, where ideas and creativity flourish.
Why is creativity key to marketing success?
The most successful marketing campaigns in history all have one thing in common. Whether it's a campaign for technology, fashion, FMCG, a destination or a cause, the most effective campaigns use creativity to cut through the 5000+ messages consumers see each day and make a connection. Creativity should be at the forefront of any marketing campaign and XL.Today™ is the perfect environment for creativity to take flight.